WHY ARTEM?
WHY ARTEM?
- The most trusted name in the world for sailcloth watch straps.
- Refined through 5+ years of R&D to ensure ultimate quality and comfort.
- Continuously improving and innovating based on customer feedback.
- Personalized customer service, even years after you have placed your order.
- All custom straps, buckles and clasps, not generic, off-the-shelf products.
THE ARTEM DIFFERENCE
THE ARTEM DIFFERENCE
Our straps are custom designs that are the result of experience, passion and sacrifice. We use real customer feedback to guide our design and R&D strategy for developing our range.
You won’t find generic, off-the-shelf and rebranded watch straps here.
With an engineering and watch collecting background, we utilize our expertise to produce designs that address our customers’ pain points and scratch those hard-to-reach itches. We place great emphasis on the technical aspects of the products’ development lifecycle through all phases including conception, prototyping, material selection, and manufacturing.
Even before the strap is approved for production, the prototype may go through multiple iterations, requiring modification of (or even completely new molds) until we reach a design that meets our high (sometimes unrealistic) standards.
This is backed by a stringent quality control process, which ensures that anything that doesn’t meet our standard is rejected. We know it probably sounds obsessive (maybe a bit unhealthy), but its who we are.
what experts say about us
"Artem's HydroFlex doesn't just set the bar; it is the bar. Australian ingenuity at its finest, this strap combines the luxurious pliability of premium FKM rubber with a sophisticated embossed pattern. It's an obsessive pursuit of perfection that's palpable with every touch, heralding a new era of comfort and elegance for rubber straps, worldwide."
"Artem Straps doesn't just make watch straps; they forge wearable expressions of art and strength. Their latest sailcloth Loop-Less strap for the Omega Speed master is no exception. It's not merely durable; it's designed with a sophistication that elevates the look and feel of your timepiece. With Artem, expect a strap that swiftly conforms to your wrist, exemplifying luxury in every stitch and contour."
“Achieving perfection is hard. Most people, when they’re looking for the perfect strap, either give up in failure or spend big money for an OEM option. When the duo behind Artem straps were on the hunt for the perfect sailcloth strap, they opted for a different way — they made it themselves.”
"Artem's HydroFlex strap encapsulates the essence of innovation and meticulous design. Crafted with a premium FKM rubber base, this strap emerges as the epitome of sporty sophistication. Every detail, conceived with intent, speaks volumes of Artem's dedication to superior craftsmanship. Perfect for the active connoisseur, it promises water resistance, flexibility, and durability, all while maintaining an incredibly comfortable fit."
